Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair; Peter Drucker speaker) is an international speaker and author, having published several books on business and economics topics, namely the book:
“Drucker on Carving Success Out of the Crisis: What Peter Drucker Would Have Told Us”
As Charles Darwin noted “it is not the stronger, or the larger, who survive, but those more able to adapt”. So adaptation is key, specially in a crisis, when it is in fact more needed. And paradoxically also easier. Since the instinct for survival decreases internal resistance.
This book focuses on the teachings of Peter Drucker (founder of modern management) regarding the path to follow in adapting an organization to its environment.
First, by stressing the need to preter yesterday’s activities in favour of tomorrow tasks. Planned abandonment is key to answer: if we were to decide now, would we still enter the businesses we are in today? And if the answer is no, what are we going to do about it?
Then, besides the past, the present must be also managed. Given that the purpose of a business is to create a client: who is he/she?; where is he/she?; what’s value?; and which of his/her needs are not satisfied?; these are four key questions, which must be addressed.
Third, comes the future dimension, namely of what is and should be our business. Both at divisional and corporate level.
Finally, there is the internal vector, respecting to which tasks 1) should be outsourced and 2) which better remain performed internally. Be they accessory (catering, security, etc.); support (accounting, finance, etc.); or main chain activities (manufacturing, marketing, etc.).
If in normal times these four questions must be periodically addressed, in times of crisis the pressure for action is even greater. And as in ancient greek, krisis means time for decision, in a crisis the time for action is now. Because time, in crisis, transforms problems into emergencies (cover, index and back cover below).
- Jorge Sá is an expert on Peter Drucker and Philip Kotler, founders of modern management and modern marketing, respectively, with whom he studied and who offered letters of recommendation for his books and endorsements for his work.
- Has a master’s degree from the Peter F. Drucker Graduate School of Management in California and a doctorate (PhD) in Business Administration, from Columbia University, in New York, where he was research, teaching assistant, and graduated with honors (always Dean’s list, Beta Gamma Sigma). Also holds two undergraduate degrees (in business administration and economics) and a graduate degree in Macroeconomics.
- Was awarded the Jean Monnet Chair by the Jean Monnet Foundation in Brussels, and his books translated into twelve languages: English, Portuguese, Spanish, Chinese (Mandarin), Russian, Ukrainian, German, Lithuanian, Thai, Korean, Norwegian and Iranian, received endorsements, among others, from Peter F. Drucker, Cecily Drucker, Al Ries (author of the bestsellers Marketing Warfare and Positioning), Don Hambrick (Professor at Columbia University and The Pennsylvania State University), Karl Moore (Professor at Oxford and McGill University), Peter Starbuck (President of the London Drucker Society) and Philip Kotler.
- Besides nearly forty articles published in blind refereed academic reviews and journals of economics, business administration and medicine, he has addressed conferences and given seminars at several institutions including TED USA (https://youtu.be/SOkjPVi1Fts), London Business School, Drucker University, IESE, Glasgow Business School, ESSEC (France), ESSAM (European Consortium of Business Schools), Manchester Business School, George Washington University, Oxford, etc. Has also addressed conferences and presented articles in academic and non-academic meetings, such as Academy of Management, Western Economic Association, Peter Drucker Society of Europe, at the European Commission, etc.
- Has worked as private consultant, non-executive director or taught in the executive programs of multinational companies such as: Coca-Cola, SHELL, Unisys, IBM, Price Waterhouse, KPMG, Glaxo, British Petroleum – BP, Dun & Bradstreet, Deloitte & Touche, Makro (Metro group), Systéme U, I.F.A, Intermarché, Mini Prix Bonjours, Accenture, Watson Wyatt, Cap Gemini, Cesce, Scottish & Newcastle, Sara Lee, Total, Johnson & Johnson, Pfizer, Logica, Indra, Grandvision, Jafep, Euler Hermes, Cosec, Pestana Group Hotels, Tivoli Hotels & Resorts, Millennium Bank, Julius Baer, SGG, Henkel, Abencys, Broadbill, Volkswagen Group, McDonald’s, MiTek, United Steel Products, Base Group, UnitedHealth group, Inapa, Vodafone, IDC, Merck, BPI Bank, Milestone, Fijowave, Foxpak, ND Sports, LLR-G5, Horan, Prodieco, Dennison, Grid Finance, Bluemetrix, European Federation of Pharmaceutical Industries and Associations, Microsoft, etc.
- His hobbies are History (wrote several books on the lessons of military campaigns for management) and football (degree as a professional coach). He speaks and writes (by alphabetical order) English, French, German, Portuguese and Spanish. He lives between Lisbon and Rio de Janeiro. And the office, Vasconcellos e Sá Associates (www.vasconcellosesa.com), provides support for research and other activities.
For more information on the books and conferences by Professor Jorge Sá please check our website at: www.vasconcellosesa.com or contact us at associates@vasconcellosesa.com .
Peter Drucker expert
Speaker on Peter Drucker
European liberal economist
European right wing economist
European libertarian economist
European conservative economist
European liberal speaker
European right wing speaker
European libertarian speaker
European conservative speaker
