Professor Sá (a Drucker and Kotler expert) office helps top management to create the future company by implementing every single day the non-routine tasks.
“Every manager must manage simultaneously two companies: the present and the future one.”
– Peter Drucker (founder of modern management)
A manager’s first task is to maintain current operations running well, smoothly. That is the so-called present company.
And to manage the present company, the manager has the team and departments of the company: operations, marketing, finance, logistics, etc.
The focus here is on efficiency: otherwise the (present) company, will never reach the future.
But… what about new things?, either internal (e.g. studying a new control, a new norm, restructuring a department, etc.) or external (e.g. researching a new product, market, benchmarking a competitor, etc.)?
Since the world changes every day, nobody can afford the luxury of copying the past. And if we keep on doing what worked in the past we are going to fail.
Therefore, one must do today new tasks so that the company be different tomorrow. Every single day.
To manage the future company does not concern future actions, but the actions that have to be taken today, in the present, for the company to be different tomorrow.
Managing the future company is not about future actions, but about the futurality of the present actions. (Peter Drucker)
Every manager must manage two companies: the present and the future one.
If one does not manage the present company, it will never reach the future. If one does not manage the future company, it will become obsolete.
And both must be done systematically, every single day, not once in a while.
Two types of new tasks that must be done every day (not once in a while):
Examples:
(based on endorsements by Peter Drucker, Philip Kotler and others to Professor Jorge Sá books, a Drucker and Kotler expert)
