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CONFERENCE ON: “Philip Kotler on business strategy for brand/product managers”



Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair; Peter Drucker speaker) gave last week a talk on: “Philip Kotler on business strategy for brand/product managers” The conference focused on the 14 strategic moves (6 of attack and 8 of defense) and how to implement them, conveying the message of Philip Kotler … Continue reading CONFERENCE ON: “Philip Kotler on business strategy for brand/product managers”

BOOKLET: Nobel 2017: The Lunatics are Running the Asylum



Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair; Peter Drucker speaker) is an international speaker and author, having published several books on business and economics topics, translated into twelve languages. Together with our office, Professor Jorge Sá also produced small booklets on business administration, economics and other topics, namely the booklet: … Continue reading BOOKLET: Nobel 2017: The Lunatics are Running the Asylum

BOOK: The War Lords



Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair; Peter Drucker speaker) is an international speaker and author, having published several books on business and economics topics, namely the book launched by the international publisher Kogan Page: “The War Lords – Measuring strategy and tactics for competitive advantage in business” Thucydides (460-400 … Continue reading BOOK: The War Lords

BOOKLET: Chancellorsville: the “perfect battle” from the American civil war, when R. Lee’s army defeated an enemy double the size



Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair; Peter Drucker speaker) is an international speaker and author, having published several books on business and economics topics, translated into twelve languages. Together with our office, Professor Jorge Sá also produced a series of six small booklets on the lessons of battles/wars for … Continue reading BOOKLET: Chancellorsville: the “perfect battle” from the American civil war, when R. Lee’s army defeated an enemy double the size

BOOKLET: What Remains of What Fades: The Way We Are



Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair; Peter Drucker speaker) is an international speaker and author, having published several books on business and economics topics, translated into twelve languages. Together with our office, Professor Jorge Sá also produced small booklets on business administration, economics and other topics, namely the booklet: … Continue reading BOOKLET: What Remains of What Fades: The Way We Are

CONFERENCE ON: “Peter Drucker on Corporate Strategy”



Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair) as Peter Drucker speaker gave recently a talk on:  “Peter Drucker on corporate strategy: How multibusiness organizations go about defining their strategy (11 steps) in order to create synergy (rather than anergy)”. This conference focused on: And it is based on Professor Sá’s … Continue reading CONFERENCE ON: “Peter Drucker on Corporate Strategy”

BOOK: The Neglected Firm



Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair; Peter Drucker speaker) is an international speaker and author, having published several books on business and economics topics, namely the book launched by the international publisher Palgrave Macmillan (with endorsements by Peter Drucker and others): “The Neglected Firm” Every manager must manage two … Continue reading BOOK: The Neglected Firm

BOOKLET: The Pizza Hut case: the 14 strategic moves



Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair; Peter Drucker speaker) is an international speaker and author, having published several books on business and economics topics, translated into twelve languages. Together with our office, Professor Jorge Sá also produced small booklets on business administration and economics, namely the booklet: “The Pizza … Continue reading BOOKLET: The Pizza Hut case: the 14 strategic moves

CONFERENCE ON: “Peter Drucker on how do I want to be remembered? How can I make a difference?”



Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair) as Peter Drucker speaker gave recently a talk on:  “Peter Drucker on how do I want to be remembered? How can I make a difference?” Many motivational talks focus on examples of who plunged to the greatest depths of the oceans, conquered the … Continue reading CONFERENCE ON: “Peter Drucker on how do I want to be remembered? How can I make a difference?”