Research

Books

Professor Sá, a former Drucker student and a Drucker and Kotler expert, published books translated into twelve languages (English, Chinese/Mandarin, Russian, Ukrainian, German, Spanish, Portuguese, Lithuanian, Thai, Korean, Norwegian and Iranian) by various international publishers, e.g. Financial Times/Prentice-Hall, Kogan Page, Palgrave/MacMillan, Larcier, Laberinto, etc.

His books have received endorsements, among others, from Peter F. Drucker, Cecily Drucker, Al Ries (author of the bestsellers Marketing Warfare and Positioning), Don Hambrick, Karl Moore, Peter Starbuck (President of the London Drucker Society), Philip Kotler, etc.

Additional information on some of the books by Professor Sá (Drucker and Kotler expert)

Anergy – A step by step approach to avoid 2+2=3 for multibusiness corporations.
Publisher: Promoculture Larcier

(for detailed information on the book, click on the cover on the right – download PDF)

Anergy book by Jorge Sá Speaker on Peter Drucker

Strategy Moves – 14 complete attack and defense strategies for competitive advantage – with endorsements by Philip Kotler and others
Publisher: Financial Times / Prentice-Hall

(for detailed information on the book, click on the cover on the right – download PDF)

Strategy Moves book jorge vasconcellos sá Drucker speaker

The Neglected Firm – Every manager must manage two firms: the present one and the future one – with endorsements by Peter Drucker and others
Publisher: Palgrave Macmillan

(for detailed information on the book, click on the cover on the right – download PDF)

The Neglected Firm book by jorge vasconcellos e sá drucker expert

The War Lords – Measuring strategy and tactics for competitive advantage in business
Publisher: Kogan Page

(for detailed information on the book, click on the cover on the right – download PDF)

The War Lords book by professor jorge sá drucker expert

The (non) Competitiveness of the European Union – Facts, causes and solutions
Publisher: VE

(for detailed information on the book, click on the cover on the right – download PDF)

“This book is great. There’s no better analogy for marketing than warfare… Sá does a superb job in outlining the many strategic choices involved in fighting an effective war.”
Al Ries
Author of the bestsellers Marketing Warfare, Positioning, etc.
Most popular books by Vasconcellos e Sá Drucker expert

Small booklets on business administration and economics

Our office also has produced small booklets on business administration and economics for clients to celebrate a special date (company anniversaries, events, etc.).

These small booklets (up to 30/40 pages) with the company’s logo, an introduction by the CEO/President and information on the company at the end, can also be used for institutional marketing.

A few examples:

small booklets Drucker expert

Lessons from war to strategy

Another field of research is the lessons of warfare to strategy and management.

Six small booklets have been published on the lessons of battles/wars for business administration:

Articles

We have published hundreds of articles in newspapers and magazines worldwide specialized in business administration and economics, as well as over 30 academic/blind refereed articles in academic journals.

Sample of newspapers and magazines for the general public

  • The European Business Review
  • Business Plus
  • Tichys Einblick
  • Performance Magazine
  • Expansión
  • Paper Money
  • Fedecom
  • Resident
  • Marketeer
  • Etc.

Sample of academic journals

  • Strategic Management Journal
  • European Management Journal
  • Long Range Planning
  • Industrial Marketing Management
  • Business
  • Journal of Social and Economic Studies
  • Review of Economics and Finance
  • European Journal of Marketing
  • Management Decision
  • Journal of Internal Medicine
  • Etc.
Examples of academic journals management and economics
"Absolutely enjoyed it, thank you for sharing. Brilliant… Thank you!"
Dr. Jeffrey Magee
Publisher of the Performance Magazine

Sample of endorsements received:

"This book will be a winner as Sá offers the most comprehensive treatment and assessment of attack and defense business strategies. It is guaranteed to stimulate your strategic and tactical imagination."
Philip Kotler
Professor at Northwestern University, founder of modern marketing
“Exceptionally well written and all business books should be this way.”
Al Ries
Author of the bestsellers Positioning, Marketing Warfare, etc.
“Professor Jorge Sá’s book Anergy is one of those occasional milestones in management history that we’ve all been waiting for. Much has been written on strategy but no one has produced it in the same disciplined scheduled form that can be applied in practice. The prime importance of strategy was identified by Peter Drucker as early as 1954 in his The Practice of Management where he stressed the essentials, but as Jorge correctly records, he never scheduled the steps. No doubt Drucker would have commended Jorge’s extension of his life’s work.”
Peter Starbuck
Chairman of the Peter Drucker London Society
“A very important book with great practical value."
Karl Moore
Professor at McGill University, Canada
“A great joy. Loaded with clear examples, and backed up by rigorous theory, a fundamental book for the multibusiness firm strategist”
Donald Hambrick
Evan Pugh Professor and Smeal Chaired Professor of Management, The Pennsylvania State University
“This book provides one of the clearest, most engaging discussions I’ve ever seen of how to balance the here-and-now of a business with the future. Managers who are dealing with these difficult, uncertain times will benefit from reading it. Professor Sá has done it again!”
Donald Hambrick
Evan Pugh Professor and Smeal Chaired Professor of Management, The Pennsylvania State University

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