Internal Mini-MBA
We provide companies top and middle management with an internal Mini-MBA based on books endorsed by Peter Drucker and Philip Kotler with whom Professor Sá studied and who offered endorsements for his books and work.
Micro
Mini
Standard
1. European competitiveness: comparing the competitiveness of the European Union, the USA, Japan and other economic blocks – causes and forecasts
2. The non competitiveness of southern Europe: a numerical analysis of Greece, Portugal and Spain – statistics, causes and consequences
3. Economic Myths: five mistakes we are told every single day (e.g. the importance of industrialization, economic blocks convergence, etc.)
4. Economic Realities: the causes of economic growth – what if countries were companies?
5. The eleven trends in the global economic environment and how battle-ready organizations adapt to these trends
6. Peter Drucker on corporate strategy: How best multibusiness organizations go about defining their strategy
7. Philip Kotler on business strategy: The 14 strategic moves (6 of attack and 8 of defense), the rules to follow in implementing and the 13 types of alliances
8. Internationalization: key success factors; lessons from the best japanese, european and american companies
9. Peter Drucker on effective leadership: There is no leadership; only effective management – the 10 steps in the decision making; how to manage the inverted pyramid; and the two personal characteristics to develop
10. Peter Drucker on staffing (based on Shakespeare Henry V): putting the right person in the right place and building great teams
11. Churchill and how to create a strong organizational culture (attitude is a small thing which makes a great difference: how to create an organizational culture based on work ethics)
12. Focus and time management: the methods of Eisenhower and Drucker (if you can’t manage time, you can’t manage anything)
13. Peter Drucker on client management: how to manage clients (the five fundamental questions of Peter Drucker and how to collect non expensive data)
14. Philip Kotler and Maucher (President of Nestlé for 20 years) on promotion: the rules of both content and media plans
15. Pricing (the impact of the two Nobel prizes on behavioral economics/prospect theory)
16. Sales/negotiation (the impact of the two Nobel prizes on behavioral economics/prospect theory)
17. Trade Wars as opportunities: the example of Brexit – Finding the best niches for deals among 140.400 alternatives (5.400 niches x 26 european countries)
18. Opportunities during depressions: lessons from the subprime and Covid crisis on resilient businesses
19. Peter Drucker on entrepreneurship and innovation; the PISA method to create unicorns
20. Our world, our ignorance: why we don’t know the world we live in (based on the bestseller Factfulness)
Choose 2 (of 8)
What’s unique about the Mini-MBA
Attitude
“I do not care how much you know, until I know how much you care”. (-)
(Learning how to) Think
“In knowledge organizations to teach people to think must move further and further down the line.” – Peter Drucker
Knowledge
“The main problem is what we think that we know and it isn’t so .” – Al Gore
Centered on books endorsed by Peter Drucker and Philip Kotler with whom Professor Sá studied and who offered endorsements for his books and work
Diversity of topics
Competitiveness, globalization (eleven trends), strategy (at corporate and business level), leadership, staffing, battle ready culture/work ethics, time management, client analysis, promotion, pricing, negotiation and other areas of marketing and management.
Pragmatism
Mornings: Presentation (by Professor Sá and the participants) of the concepts and techniques (brainstorming through slides);
Afternoons: Coaching (individual, one-on-one) + groups preparation of their presentations for the next morning.
Intensity
8 days (micro), 12 days (mini) or 20 days (standard).
Generally two consecutive days of the week/month during a certain period (in the other days participants perform their normal jobs).
For more details on the Internal Mini-MBA, please click on the cover on the right (download PDF).
Sample of endorsements received:
"Excellent feedback received from all participants in the Mini-MBA. We agreed to expand the Mini-MBA to other participants right away."
J. Magalhães
CEO at UnitedHealth Group
"Very positive feedback from all the participants in the Mini-MBA."
A. Moreira
CEO at Base Diagnostic Group